Considering a connected product platform? See how SmartLinks compares on AI, GS1 Digital Link, DPP compliance and platform depth.
Anti-counterfeiting and secure QR management.
SmartLinks matches Scantrust on authentication and anti-counterfeit — and adds AI, DPP and a full post-purchase platform.
Connected product experiences for luxury and enterprise brands.
SmartLinks runs on open GS1 standards with AI and DPP built in — no proprietary URL lock-in.
Shopify-centric D2C tool for identity capture and warranty registration.
SmartLinks works for D2C and B2B on any stack, with GS1, DPP, AI, NFC and RFID.
Enterprise connected product cloud tied to Avery Dennison labels.
SmartLinks is vendor-neutral, self-service, and live in under an hour — no label lock-in.
Proprietary digital watermarks for enterprise supply chain intelligence.
SmartLinks runs on open GS1 standards — no proprietary watermarks or enterprise procurement.
Enterprise recycling-tech platform using invisible UV tags and GS1 QR for FMCG brands.
SmartLinks is a full connected-product platform — AI, repeat purchase, ownership, NFC/RFID and self-service — not just recycling infrastructure.
Self-serve GS1 QR code and basic DPP generator from Polytag, aimed at smaller brands.
SmartLinks gives you serialisation, DPP, AI and NFC/RFID at every tier — not gated behind an Enterprise sales call.
Spreadsheet-driven GS1 Digital Link QR generator that points GTINs at auto-generated brand pages via a GS1 resolver.
SmartLinks is a full digital-twin platform behind every scan — Orca Scan's GS1 Digital Link ends at a static, resolver-hosted brand page per GTIN.
What the comparison table can't quite capture.
No sales calls, no scoping decks. Self-serve setup with GS1 Digital Link out of the box.
Per-product AI assistant with RAG/MCP — deflects support tickets and answers buyer questions.
Authentication, DPP, ownership, service records and upsells — no bolt-on vendors or vendor lock-in.
GS1 Digital Link QR codes on pack turned skincare packaging into a sign-up channel — more competition entries and membership registrations.
“Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations.”
One geo-aware QR code per can meets EU wine labelling rules in Europe and carries the brand story everywhere else.
“The GS1 Digital Link QR code meets all our needs and helps us comply with the new EU wine labelling regulations. It's more than compliance — it's about connecting with our customers in new ways.”
Talk it through with us, or start building your first product page today — it's free until you go live.
GS1 UK Approved Partner · ESPR compliant · No payment until live