SmartLinks vs Avery Dennison atma.io
Enterprise-grade connected products — without the enterprise procurement.
Free trial — no payment until you go live · ESPR / DPP Ready
Feature comparison
Side-by-side on the capabilities that shape a connected product programme.
| Feature | SmartLinksUs | Avery Dennison atma.io |
|---|---|---|
| Pricing | Free tier · transparent plans · no payment until live | Enterprise-only, no public pricing |
| Self-Service Setup | Live in under an hour | No |
| Hardware Independence | Any label or tag vendor | Tied to Avery Dennison ecosystem |
| Target Market | SME to Enterprise | Enterprise only |
| AI Product Assistant | Per-product RAG/MCP | No |
| Time to Value | Under an hour | Months of implementation |
| GS1 Digital Link | GS1 UK Approved Partner | Yes |
| Post-Purchase Platform | Full lifecycle | Partial |
| Digital Product Passport (ESPR) | Built-in, self-service | DPP Portal, enterprise-gated |
| Focus | Product identity + engagement + compliance | Supply chain tracking |
| Vendor Lock-in Risk | None — open standards | High — Avery Dennison hardware |
SmartLinks vs Avery Dennison atma.io: the real cost
Avery Dennison atma.io doesn't publish pricing — you'll need a sales call, a scoping exercise, and a procurement cycle before you see a number.
SmartLinks has a free tier you can start today and transparent public plans. No sales call required. No payment until you're live.
Start free. Only pay when you go live and you're happy with your setup.
The quick verdict
Three differences that matter most for enterprise buyers.
Vendor-neutral hardware
atma.io is designed around Avery Dennison labels and tags. SmartLinks works with any label, tag, or print partner.
Live in under an hour
SmartLinks is fully self-service with a free trial. atma.io is enterprise-only with months of implementation.
AI + post-purchase depth
SmartLinks ships AI product assistants and a full post-purchase OS. atma.io focuses on supply chain and DPP portals.
“SmartLinks are our GS1 Approved Partner, supporting businesses in implementing GS1 standards with innovative SmartLinks solutions.”
A GS1 UK Approved connected product platform.
Trusted by brands across food & beverage, apparel, health & beauty, and outdoor industries — from first product to full DPP rollout.
Key differences
The story behind the table — why enterprise buyers pick SmartLinks.
Your connected product strategy shouldn't be pinned to one label supplier
atma.io was built to add a digital layer on top of Avery Dennison's label and RFID business. That's a natural fit if you're already an Avery Dennison customer, but it ties your connected product strategy — and your future negotiating position — to a single hardware supplier. SmartLinks is vendor-neutral: bring any print partner, label, tag, or existing inventory.
Any label, any partner — included on every SmartLinks plan, starting free.
Months of procurement is months your competitors are already compliant
atma.io is an enterprise procurement with a sales cycle, implementation project, and gated DPP portal. That's a quarter or more before your first product goes live. SmartLinks is a free trial and a self-service setup — brands go live in under an hour and only pay when they're happy with the setup.
Live in under an hour — starting free.
Supply chain data alone leaves post-purchase revenue on the table
atma.io excels at supply chain traceability, but stops short of the moments where product identity earns its keep — warranty, ownership, resale, AI support, lifecycle triggers. SmartLinks covers the same identity fabric and extends it into post-purchase, so the same tag drives compliance and revenue.
Full lifecycle — included on every SmartLinks plan.
Every product question the tag can't answer is a support ticket
atma.io doesn't offer AI product assistants. Every question a customer or technician can't get answered at the scan becomes a ticket — typically £5–15 to resolve manually. SmartLinks ships a per-product AI assistant, MCP- and RAG-ready, on every plan.
AI product assistant included at every SmartLinks tier — no upsell.
Who should choose SmartLinks over Avery Dennison atma.io?
- If your connected product platform only works with one label vendor, you've handed away your future negotiating position on hardware.
- Every quarter you spend in procurement is a quarter your compliant competitors get a head start on ESPR.
- Supply chain data alone doesn't capture owners, prevent warranty leakage, or deflect support tickets — the post-purchase revenue sits outside the platform.
- Regulators won't accept 'our DPP portal is behind an enterprise SOW' as an audit-ready compliance plan.
Digital Product Passport obligations are live.
Batteries and textiles are first. All product categories follow by 2030.
Brands on SmartLinks are already compliant. Brands still evaluating vendors will scramble.
Start free today — your first product can have a live DPP in under an hour.
GS1 UK Approved Partner · ESPR compliant · No payment until live