Our platforms

One identity layer, three specialised platforms.

SmartLinks, FanConnect and KeepTags are built on the same physical-to-digital infrastructure — each tuned for a different audience. Pick the one that fits your product, your fans, or your operation.

SmartLinks
Connected products & digital twins

The flagship platform. GS1 Digital Link QR codes, Digital Product Passports, AI-generated product portals and ESPR-ready compliance for brands of every size.

GS1 Digital LinkDPP / ESPRBrand engagement
  • GS1 UK Approved — Sunrise 2027 ready resolver and QR generator built on global standards
  • AI product portals — Liquid templates and generated content adapt to every SKU automatically
  • Enterprise + self-serve — From SmartLinks Start, free until you go live, to fully managed enterprise rollouts
  • Open data layer — Attestations, interactions and analytics any team can build against
Explore SmartLinks
FanConnect logo
Digital fan engagement

Digital fan engagement platform connecting sports teams, clubs, and organisations with their communities through innovative technology solutions.

Sports TeamsMusicEsports
  • Fan-first experiences — NFC-enabled merchandise turns every jersey, scarf, and ticket into a digital touchpoint
  • Exclusive content unlocks — Fans tap to access behind-the-scenes videos, player messages, and limited drops
  • Community & loyalty — Build lasting fan relationships with rewards, competitions, and personalised engagement
  • Rights-holder ready — Purpose-built for sports teams, music artists, esports orgs, and live events
Visit FanConnect
KeepTags logo
NFC + QR for physical items

KeepTags uses NFC + QR tags to bring physical items to life for consumers, unlocking product data, experiences, and value from a single tap.

Retail OperationsConsumer EngagementProduct Information
  • Tap-to-discover — Consumers scan any tagged product to instantly access rich product information and stories
  • Retail operations — Streamline stock management, authentication, and product tracking at scale
  • Consumer engagement — Drive post-purchase interaction with owner registration, care guides and reorder prompts
  • Works with any product — From fashion and electronics to food and homeware — one tag platform for all categories
Visit KeepTags

Not sure which platform fits? We'll help you map your products, fans or operation to the right starting point.

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Where to next

The rest of the SmartLinks family.

Our platforms all run on the same connected-identity core. Here's where to dig in.

Flagship

SmartLinks Hub

The connected-identity platform behind every product, asset and tag.

Read SmartLinks Hub
Deep dive

Hub · the full story

Capabilities, outcomes, replace-your-stack and B2B/D2C cuts of the Hub.

Read Hub · the full story
Self serve

SmartLinks Start

Plans for small brands — free until you go live, with a GS1 Digital Link QR.

Read SmartLinks Start
Industries

Solutions by category

How the platforms map to food, apparel, beauty, industrial and more.

Read Solutions by category
Ecosystem

App ecosystem

Integrations and partner apps that plug into the SmartLinks record.

Read App ecosystem
Partners

Print partners

How printers and label converters add SmartLinks QRs to existing artwork.

Read Print partners