Build rich digital product experiences for ingredients, allergens, provenance, recipes and repeat purchase — all from one GS1-ready code.
From shelf to kitchen table
Product Portals link to dynamic, updatable consumer information — arranged your way, with as many or as few actions as each product needs.
Ingredients and allergens with immediate allergy alerts, nutrition and diet information, and localised content — so consumers can make informed choices about what they eat and drink.
Videos and articles, recipes and cooking tips, brand stories, competitions and feedback — engagement modules that give customers a reason to scan again.
Commerce links for repurchasing and related products, plus push notifications for alerts, recalls and labelling errors — a direct relationship with every customer.
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Seamless integration, advanced analytics, and dedicated support for your entire product ecosystem.
Explore Enterprise SolutionsDigital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.
Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff member's job or make it easier for them to help a customer.
Learn More About GS1 Digital Link
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
