SmartLinks™ creates dynamic portals of digital product information, authenticity and engagement around your beauty products that connect through QR Codes and NFC technology.
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Give consumers full visibility into what's in their products — from INCI lists to sourcing origins and allergen warnings.
Combat counterfeits with serial-level authentication. Consumers scan to verify their product is genuine, building trust and protecting your brand.
Deliver expert application guides, video tutorials, and personalised beauty tips directly from the product packaging.
Drive repeat revenue with one-tap reorders, subscription sign-ups, and cross-sell recommendations at the moment of use.
A single code that powers retail compliance, supply chain visibility, and rich consumer engagement — all from one QR code.
Update your digital experience without reprinting packaging. Seasonal campaigns, new shades, and reformulations go live instantly.
SmartLinks™ transforms passive packaging into an active sales channel — driving loyalty, repeat purchases, and first-party data capture at the point of use.
Make it effortless for consumers to reorder their favourite products directly from the packaging — no searching, no friction.
Build direct relationships with your consumers. Capture opt-in data, preferences, and skin profiles to power personalised marketing.
Reward repeat engagement with points, exclusive content, early access to new launches, and members-only promotions.
Recommend complementary products from your range — serums with moisturisers, primers with foundations — at the perfect moment.
Go live in under an hour — no complex integration required
Add a GS1 Digital Link QR code or NFC tag to your product packaging, labels, or inserts — works with existing print workflows.
A simple scan opens a rich, branded digital experience — ingredients, tutorials, offers, and authentication — no app required.
Every interaction generates first-party data. Track engagement, optimise campaigns, and turn packaging into your highest-converting channel.
GS1 Digital Link QR codes on pack turned skincare packaging into a sign-up channel — more competition entries and membership registrations.
“Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations.”
Join forward-thinking brands already using SmartLinks™ to drive engagement, build loyalty, and unlock new revenue from every product.